Brand Identity

Our Brand Identity service provides you with all the visual elements required to build your business into a professional, and memorable brand. Let our Logo Launchpad package help you get started

This service includes:
  • Brand Definition workshop
  • Professional Logo Design
  • Brand Essence Tagline
  • Starter Stationery Suite Design

So, how does it all work?
Step 1: Brand Definition Workshop To kick off the process and find out about your business we conduct a face to face Brand Definition workshop. The goal of this is to pinpoint your organizations strengths, unique point of difference and business focus. At this Workshop we look at your brand in depth discussing the following:

  • Who You Are
  • What You Do
  • What makes you different from your competitors
  • Who should you be targeting as customers?

This information will be then complied into a business brand report that will tell your business story and will feature a clear brand definition statement that will clearly outline, the primary message to be communicated. This will form the basis of a creative brief for the design the logo and development of brand essence taglines.

Step 2: Professional Logo Design Using information gathered from the Brand Definition workshop, we then start work on the logo deisgn. As part of the Logo Launchpad Package you will recieve the following:

  • Development of 2 bespoke logo options, presented in full colour and black & white.
  • Presentation of new logo designs within your Business’s competitive space
  • The final logo files in 4-10 file formats and in full colour and black & white.
  • Definition of colours used in your logo - Pantone, RGB and CMYK references.
  • Firecracker gives you the full rights to the final logo, with the ability to copyright or trademark it as your own.

Step 3: Brand Essence Tagline Referencing the brand report we look at the strongest way of communicting your business’s primary message. As part of the Logo Launchpad Package you will recieve the following:

  • Creation of up to 6 tagline options, derived from the essence of your brand definition statement.
  • Refinement of final tagline paired with chosen logo design.

To map the logo design & tagline development, clients will recieve a project calendar outlining all the key dates, steps and decisions that clients need to make to assist in the delivery the logo designs within an estimated 3-4 week timeline (when clients provide feedback for each presented revision within 1-2 business days).

At the first presentation clients will be asked to provide feedback and chose a preferred route to be further developed. Up to 3 rounds of design revisions are included in this package price. Thereafter the hourly design alteration rate will apply.

Step 4: Starter Stationery Suite Design In the stationery suite design process, you will first receive 2 business card design options. Once the creative direction for the business card is chosen, 1-2 matching designs for each the remaining pieces will be created Up to 2 rounds of stationery revisions are included in Logo Launchpad Package.

  • Business card design (Up to 3 sorts)
  • Letterhead Design
  • Compliment Slip design

Up to 2 rounds of design revisions per stationery piece is included in this package price. Thereafter the hourly design alteration rate will apply. The final deliverable will be a full set of print ready pdf files. The design process for the Stationery Set typically takes approximately 1-2 weeks. Printing is not included.

Please contact us  for pricing information and if you need a variation on this package tailored to specific needs.

 

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